Renovation of a jewelry store in the luxury segment — Multergasse 15, 9000 St. Gallen, Switzerland — 360 m² — May 2023 — Bucherer AG
The interior of Bucherer's St. Gallen flagship store no longer matched the appearance of the exclusive brands, so the store was given a luxurious update on three floors. In addition, the entire facade underwent a renovation in accordance with the preservation order. With reference to the origin of the building, it blends in with the historic cityscape. After the renovation, the staircase also refers back to historical elements, and the traditional surface design with plaster in broom finish contributes to this.
The newly designed display windows make the first floor appear transparent and can be used for brand presentation from the inside as well as the outside. Suspended wall shelves developed especially for Bucherer set the stage for selected products.
Exclusive homely ambience
Walls clad with wooden slats run through all floors as a visual link. Together with wooden floors and high-quality materials such as natural stone, various seating options and lounges create a luxurious yet homely atmosphere. The first floor features renowned watch brands with their own brand presentation, while jewelry complements the exclusive range of watches on the second floor. The second floor is dedicated to Certified Pre-Owned watches, classic icons and collectors' items. On both upper floors, a bay window was made accessible again, which now allows views of the old town of St. Gallen.