Planning and design of a watch and jewelry store within a department store — Tauentzienstraße 21-24, 10789 Berlin, Germany — 500 m²— Dezember 2020 — Bucherer AG
Successful collaboration
Mutual respect as the key to success: blocker partners have been developing store concepts for the Swiss watch and jewel brand, the new shop in Berlin’s KaDeWe being the latest. In the open structure of the department store, the umbrella brand is now clearly visible and the Bucherer philosophy translated into the design. The highlights: the CPO zone and the Champagne-Bar.
