Development of a future-oriented retail concept — Reutlinger Straße 63, Outletcity Metzingen, Germany — 100 m² — Holy AG

Dynamic brand

Digitalization entails a complete transformation. Our experts have developed a sustainable and futureoriented retail concept for Holy AG that meets Omnichannel requirements, supports the Metzingen location and has the flexibility to depict a wide array of product themes and brands. The store concept increasingly uses digital elements to help customers grasp the complexity of product possibilities. Thus the store comes across as highly versatile, fitted out with flexible modules that can be used to reflect changing seasonal themes and varied applications. Holy AG, which operates Outletcity Metzingen, has been collaborating with blocher partners since 2003. Its accomplishments include the conception and realisation of a major flagship outlet.


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It all started with the launch of the first Vogue concept store, which highlights the creative achievements of several designers. Essential to the retail concept, the online shop is portrayed as an extended counter: The approach is enhanced by digital screens that display the relevant in-store concept; a corresponding shop window display; and figures that make the emotional connection.

Photo 1: Andreas Engelhard for Vogue
Photo 2: Outletcity Metzingen

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