Rothaus Grafenhausen — Retail Expertise

Accompanying advice on designing and realising a brewery fan shop — Rothaus 1, 79865 Grafenhausen-Rothaus, Germany — 170 m² — 05.2016 — Badische Staatsbrauerei Rothaus AG, Rothaus-Grafenhausen

Something’s brewing…

How does a brand win fans? Through a clear strategy that projects the brand’s distinguishing qualities, or values, into an architectural space and interior design. Rothaus is a prime example. For years, the state brewery has been the talk of the town, from Baden to major cities across Germany. The contemporary interior design weaves together warm colours with references to Rothaus history and brewery culture.

Visual merchandising tools developed as part of the creative concept, and an excellent VM, underscore the special character of the brand's presentation. The blocher partners shops experts chaperoned the process, from planning to opening. Since 2015, blocher partners has been collaborating with the Badische Staatsbrauerei Rothaus AG. Its accomplishments include the conception and realization of a brewery fanshop

Services provided, in detail:

— concept for mannequins, VM tools, product layout, space allocation, definition and structure
— support in developing a signage concept
— implementation of visual merchandising measures, working closely with the VM team
— figure styling, working closely with the VM team
— opening event productions, working closely with the decoration team
— carrying out VM training for employees

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