Concept und realisation of the Olymp Signature fair booth for Premium Berlin 2017 — 91 m² — Premium Exhibitions, Luckenwalder Str. 4-6, 10963 Berlin, Germany — 2017 — Olymp Bezner GmbH & Co. KG

Staging the Perfect Fit

For Olymp, the famous producer of high-quality men's shirts, based in Bietigheim-Bissingen, blocher partners designed the debut presentation of the sub-brand Olymp Signature for the Premium trade fair in Berlin. The interior designers’ aim? To highlight the brand’s central aspects: discreet elegance, high-quality materials and attention to the essentials.

Those are the guiding principles for the approximately 100-square-meter space: The designers created a sleek loft with a manly ambiance; its exposed concrete and raw steel surfaces show off the Olymp Signature products to their fullest. An image of Olymp’s brand ambassador, Scottish film star Gerard Butler, is integrated into the spacious glass façade on the back wall, which features an illuminated metropolitan skyline. Shirts from the Signature sub-brand are presented on steel frames; meanwhile, visitors acquaint themselves with details about the brand and its products. Distributed within the space are tables of raw steel, exposed concrete and leather, which offer further possibilities for staging and blend well into the surroundings. It’s the perfect setting for showing off Olymp shirts.

Fashion should be fun: This message comes through loud and clear thanks to Olymp products poised on pedestals, surrounded by virtual photographers. The product is the star – it’s a playful way to highlight the USPs while at the same time conveying the appeal of Olymp Signature through the humorous use of cutout “paparazzi.” Entertaining and informative elements go hand in hand at the Olymp Signature stand. Visitors gain deeper insight into the lifestyle cosmos of the Swabian firm and learn about the product’s history – represented through a minimalist diagram.

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