Kaiser Freiburg — Retail Consulting

Support and consultation in the areas of decoration, visual merchandising and styling — Kaiser-Joseph-Straße 172 – 174, 79098 Freiburg, Germany — 1,147 m² — 09.2017 — Kaiser Das Modehaus der Dame GmbH & Comp. KG

Seven worlds on one level

For more than 60 years, Kaiser has been a fashion institution in this city on the Dreisam River. The interior designers revamped the entire 1,200-square-meter basement level of this traditional company. Now, brands such as Calvin Klein, Scotch & Soda, Mango and Levi's are presented to customers in a highly differentiated world of experience, under the overarching roof of the Kaiser fashion house - including concept areas and a bistro. The experts from blocher partners shops provided advice in the areas of decoration, visual merchandising and styling ahead of the opening, and guided the process up to the launch of the new department. Since 1993, blocher partners has been collaborating with Kaiser. Its accomplishments include the Redesign of a Young Women's Fashion Store.

Services provided, in detail:

— development of a concept for product layout, space allocation, definition and structure
— Concept and training in the use of the Vitra Multi-Lane System
— Implementation of visual merchandising, working closely with the VM team
— Decoration and figure styling, working closely with the VM team

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