Corporate design, logo development — Konrad-Ott-Straße 1, 91391 Forchheim, Germany — Toni Dress Damenmoden GmbH
New logo
In their reinvention of this fashion label, typenraum started where the entire brand message compacts into a single symbol: the logo.
For a long time, the symbol for Toni was a red dot. But the product statement had changed along with its target group, and this transformation needed new branding – blending quality, fit and timeless elegance into a unique fingerprint.
