Conversion of a sporting goods store — Bachstraße 52, Ravensburg, Germany — 1,400 m² — 2018 — Reischmann GmbH & Co. KGaA

Creating experience worlds

The interior designers created new experience worlds on three levels for Reischmann, the sporting goods store. The material expression of each world comes directly from the products themselves: For example, for the back walls and seating ensembles the designers used high-tech fabrics from sneaker production. A new routing system using light lines makes sure customers can find their way; multifunctional community tables with digital tools bring sports enthusiasts together. Since 1991, blocher partners has been collaborating with Reischmann, amongst others: Reischmann Sport Kempten.

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