Möbel Rieger Heilbronn – Communication strategy

Communication Strategy, Corporate Design, Corporate Publishing, Public Relations — 2018 — Möbel Rieger GmbH & Co. KG

Diverse Strategy

We planned several different communications measures ahead of the Möbel Rieger opening in Heilbronn – the seventh furniture store for a family-run business with which we have collaborated successfully on past projects.

Based on typenraum’s corporate design, we composed a press release for topping-out ceremony, which diverged from the typical PR mould in form, content and design – and turned heads. We applied our corporate publishing expertise to the creation of an eight-page employee acquisition brochure – from concept to editorial content to graphic design. Our publishing collaboration will continue with an image brochure. The diversity of our agency strategy can be seen in the design and creation of digital perimeter advertising for the VfB Stuttgart venue, whose club partner, Möbel Rieger, is portrayed as the »home team«. As of 2019, advertising on busses in Heilbronn will announce the new store, in a campaign that emerges from our creative direction. Our press campaign, highlighting details and the big picture, will ensure media attention.

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