Planning of the new centre of Outlet City Metzingen — 72555 Metzingen, Germany — Holy AG
Rendering history tangible: Where the story of the Hugo Boss brand began back in 1877 is the place where the new centre of Outletcity Metzingen will stand. To this end, the ensemble of buildings at Kanalstrasse 6 has been completely modernized, with the original strutures exposed to the eye such that the identities of yore are visible. On the ground floor there are sales outlets as well as an events zone and a café, while on the floor above the exhibition area brings the history of Hugo Boss to life. The ensemble is rounded out by a new build featuring fair-faced concrete at Kanalstrasse 4 and the rejuvenated building at Reutlinger Strasse 49.