toni-corporate-design_001

Toni – Corporate Design

Corporate design, logo development — Konrad-Ott-Straße 1, 91391 Forchheim, Germany — Toni Dress Damenmoden GmbH

New logo

In their reinvention of this fashion label, typenraum started where the entire brand message compacts into a single symbol: the logo.
For a long time, the symbol for Toni was a red dot. But the product statement had changed along with its target group, and this transformation needed new branding – blending quality, fit and timeless elegance into a unique fingerprint.

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