Conception, realisation, editorial and production — 2016 — Sport Bründl Gesellschaft m.b.H.
Corporate Publishing Magazine with unforgettable moments
The fourth issue of the corporate publishing magazine »Bründl Feeling« focussed on the 60th anniversary of the foundation of the corporate group. Since 2009, the magazine has been presenting stories about the world of sports and about the people who made Bründl the leading sports retailer and ski rental company in the German-speaking Alpine region. Incidentally, the communication experts advertised the anniversary on all channels and invited Bründl fans to create their own »magic moments« and evaluate those of other visitors. Feelings of pure joy! Since 2007, blocher partners has been collaborating with Bründl. Its accomplishments include the Bründl Kaprun Flagship Store.
At the core of its marketing success is a mixture of enthusiasm, passion, courage, and the famous „Magic Moments“, those unforgettable moments that Bründl staff members offer their customers. It is a true customer experience journey that has rightfully earned its name, because it isn’t about putting on a show, it’s about offering a conversation. In the middle are not only the highly praised salespeople, who, through quality encounters and inspiration, help customers solve their problems and enhance their freedom, there are also digital offerings, an adventure area, and comfort zones to relax in.
A jubilee on 120 pages
Bründl has been communicating via its own magazine since 2009. For its 60th anniversary, the company created a special edition for its customers and staff members with the motto „60 Years of Smile”. Typenraum was responsible for the design and content development. The communications experts also handled the editing, execution, and production. An expressive visual language and a tactile experience invite the reader to embark on the journey of a 60-year old success story.
Within the 120 pages of this high quality printed edition, the company presents not only its new shops in Charly Kahr in Schladming and in Kaprun, for which blocher partners, incidentally, handled the architecture, but also introduces its trainees, who, at a young age, already play an important role within the company. Old timers at the company can recount this and their many „Magic Moments“ there. For the occasion, many others get to put in their word, such as colleagues and partners from the sports and entertainment industries. Finally, for the coming 60 years of Bründl, a well-known sports medicine doctor offers important tips for a healthy lifestyle.
Geared toward an international audience, the magazine is written in German, with an English translation on the facing pages.