Naming, Branding and Corporate Design — Airport Business Center 4, Rita-Maiburg-Straße 40, Filderstadt — September 2023 — LEIK GmbH
A brave new brand
After a successful pitch, the communication experts at typenraum developed a name, a logo and a versatile corporate design for the fusion of two companies from the office and property furnishing sector: Leonhard from Stuttgart and Kist from Offenburg. The logo retains the initial letters of both companies, which face each other. The design opens up a wide range of possibilities for playing with the brand in a modular and variable way – whether it‘s for business materials, truck covers, or clothing. Right from the start, employees were actively involved in the process through an anonymous questionnaire.
