Modification of the department store on four floors — Pavilion Kuala Lumpur, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia — 15,900 m² — 11/2016 — Parkson Retail Group, Selangor Darul Ehsan, Malaysia
On the right way
Since its founding in 1987, Parkson has significantly marked the retail area in not only Malaysia, but the whole Asian market. Nowadays, the company operates 127 stores in five countries.
In Kuala Lumpur, the store in the popular Pavilion Mall has been completely revived. Architects and interior designers had an intensive work on the pathway through the four floors. The paths were marked with colours and surfaces and lead through the presentation areas as a guiding system. The vertical towers which are completely encased development cores become a design element and are adapted in each floor to the selling theme concerning their surface and general impression.