Rieger – Communication Design
- Corporate Design, signage
- Dornierstraße 1+2, 73730, Esslingen, Germany
- Möbel Rieger GmbH & Co. KG
If there were a prize for the most spectacular furniture store, Furniture Rieger in Esslingen would be a hot contender. And not just because of its distinctive façade: The typenraum corporate design is right on the mark. A sensually appealing colour system eases orientation and makes it easy to find one's way among the different departments: living, eating, sleeping, trends, design and cuisine. Large format banners in each department are visible from a distance. The "key visual" is the Rieger name in big letters standing out against the external grid façade, as well as on the lifts – in the form of "Anna Maria" which is part of the adorned plate. It was created for Rieger Welt, where a charming sales advisor picks up the visitor at the entrance and attends to his every needs. Since 2007, blocher partners has been collaborating with Rieger, amongst others: Construction of a new furniture store in Heilbronn.