Logo and Signet Development — Modest MMC
A multifaceted gem
Grandezza is the new department store concept of the Modest Group in Baku, Azerbaijan. The communication agency typenraum accompanied the project from the beginning.
They not only planned and realised the visual merchandising and decoration concept but also created the name and the corporate design: "Grandezza" stands for Luxury and the big wide world. Impressively depicted by the logo, an abstracted diamond in shades of blue, beige and gray. The gem as a symbol for the brand's sophistication and the many facets of the aspiring metropolis of Baku.