JAB exhibition stand - EuroShop 2026
Concept for an exhibition stand at EuroShop 2026 — Messe Düsseldorf — 2026 — JAB Josef Anstoetz KG
‘Spotlight’ at EuroShop
JAB ANSTOETZ shone at EuroShop with an extraordinary exhibition stand. blocher partners developed an innovative design that showcased the brand values and impressed visitors both aesthetically and functionally.
Textile elements and thoughtful zoning created a harmonious yet dynamic atmosphere that reflected the creative potential of JAB ANSTOETZ. Hanging textile cones served as visual ‘spotlights’ and formed the visual leitmotif.
Three of these ‘spotlights’ form the central functional areas of the exhibition stand. One area was designed as a lounge and served as a place for hospitality and socialising. Another spotlight marked a consultation zone with high tables, facilitating conversations and product information. The third area was designed as an exhibition space and offered guests a sensory experience upon entering, where materials, colours and textures could be experienced first-hand.
Textile Diversity Staged in Space
‘Our design approach aimed to highlight the versatility and exceptional feel of JAB ANSTOETZ products while creating a space that invites discovery and conversation,’ explains Anja Pangerl, partner at blocher partners.
The exhibition stand follows on from a proven collaboration: blocher partners also designed the two previous exhibition stands for JAB ANSTOETZ at EuroShop. The design was developed in a contemporary style, always innovative and in line with the latest trends, while at the same time preserving the identity and brand heritage.
