Campaigning and Wayfinding for a festival — Frankfurt, Hamburg, Cologne, Berlin, Munich — 05.2022 — Design Offices GmbH
»The New Where«
The campaign relies on attention-grabbing themes to highlight what the workplace festival »The New Where« is all about: creativity, encounters and innovative prowess. The brand communications convey the values of the New Work pioneer by means of a progressive concept. The naming, key visual and various digital and analogue tools (from a banner to a navigation toolbox) contributed immensely to the success of the event.
