Development of a hotel concept — 2,500 m² — 96 rooms — International Consulting und Technologie AG, Kreuzlingen, Germany
Welcome home
Budget hotels are taking over the big cities, but in medium-sized cities there is also an increasing need for innovative overnight lodging.
blocher partners is responding to this need with a holistic concept for the hotel industry, from 100 rooms on up, in 1B locations – from interior design to corporate identity to give-aways for hotel guests. The slogan “Welcome home” refers to the hotel as temporary, homey comfort zone – with warm colors, natural materials and homemade products. The special features of the selected locations are included in the concept in order to make the authentic context tangible. In short: high recognition value, zero monotony.
