Trade show stand of blocher partners and typenraum at EuroShop 2020 — Trade show Düsseldorf, 40474 Düsseldorf, Germany — 2020 — blocher partners
Dynamic communication space
After three years of uncertainty, the international retail scene met again this year at EuroShop in Düsseldorf, the world's leading trade fair for the retail industry. The trade fair appearance of blocher partners and blocher partners sens with the cooperation partner MuSe Content, full-service agency in the field of in-store multimedia from Hamburg, in the Designers’ Village took visitors into the digital world with large screens and answered the question of how analog meets digital.
The trade fair presentation was developed in cooperation with the communications agency typenraum. The prefabricated stand was broken down into individual areas, creating an open communication space. Reinforced by the reflective floor surface, the different surfaces seem to interact with each other. Instead of a static shell, the designers thus create an active, dynamic space where everything quotes and connects.
Like an altar, the central block in the middle forms the pulsating heart of the trade fair stand; provided with QR codes, a network between the analog and digital worlds is created here. Insights into the office's working methods and retail expertise were provided not only in personal exchanges at the booth, but also in the specialist presentations by experts from the company.
