Concept for a trade fair stand at EuroShop 2023 — Messe Düsseldorf — 2023 — JAB Josef Anstoetz KG
Connected & interwoven
Like a sculpture, the oversized fabric panels stretch across the space and enter into a dialogue with the upholstered furniture or create flowing transitions to the carpets on display. They make the booth of the renowned textile publisher JAB Anstoetz at EuroShop 2023 appear different from every perspective.
Various textile materials are interwoven in an expansive structure, each forming its own color and fabric worlds. In this way, JAB's high-quality textile creations generate their own stage and at the same time self-reflexively refer to their made-ness as fabric; in addition to the networking idea of the world's leading trade fair, they underline the diversity of the collections.