Reconstruction and new design of a shop — Freie Straße 44, 4001 Basel, Switzerland — 60 m² — 09/2017 — Blue Lemon AG, Lucerne, Switzerland
Relaxing in stylish surroundings
The new designed Blue Lemon shop in Basel convinces with high-end and comfortable underwear and loungewear for women and men. The family-owned company from Luzern produces and markets all collections on its own with a focus on high-end quality and style. blocher partner’s architects transferred these key points into the concept of the store in Basel.
A light, warm and sensual ambience with ceiling-high recesses and a paravent, an oak parquet floor with herringbone pattern, a big special lighting, as well as marble surfaces on the checkout and the middle furniture are the framework for the representation of the goods. Branding elements – like an upholstery wall with lemon-coloured threads or brass handles on the furniture or hooks for the dressing room in lemon shape manage to further strengthen the brand “Blue Lemon”.