Support and guidance in visual merchandising and styling, for the redesign of a fashion house — Hauptstraße 39-43, 69117 Heidelberg, Germany — 3,600 m² — 2018 — Henschel Darmstadt GmbH
Setting the urban scene
The modernization of the traditional fashion house in Heidelberg’s city centre involved the redesign of the ground and second floors. A connecting design bracket consisting of floor, ceiling and walls provided a frame; a pleasant openness was achieved through zones of colour and materials. Retail consulting experts advised on topics such as product selection, space allocation and visual merchandising. Since 2011, blocher partners has been collaborating with Henschel. Its accomplishments include the fashion house Henschel Heidelberg.
Services provided:
— Development of a concept for product selection and space allocation
— Implementation of visual merchandising, working closely with the VM team
— Figure styling, working closely with the VM team
— Opening event productions, working closely with the decoration team
