Supporting over the long-term, through the process of developing a department store concept — 2018 — Odel PLC, Sri Lanka
Target-group orientation
For Sri Lanka's largest department store company, collaborating with blocher partners on several projects since 2011, the development of a department store concept – including a market and assortment strategy – required the long-term support of our retail experts. It all started with a vision and strategy, brand and assortment strategy as well as purchasing planning. Then came the realization of the strategy, on the sales floors in various locations.
Services provided, in detail:
— preparation of a brochure on a comprehensive market analysis for Sri Lanka / Colombo
— preparation of a brochure on target groups and planned department store zones
— support in space planning, working closely with the Odel purchasing team
— support in developing brands and price structure, working closely with the Odel purchasing team
— support in purchasing planning, working closely with the Odel purchasing team
— support in visual merchandising, window concepts, and the placement of area equipment
— support in visual merchandising for the Odel area managers
Extract of the market analysis for Odel:
