VfB Fan-Center Stuttgart — Retail Expertise

  • Consultation on fan shop decoration, visual merchandising and styling
  • Mercedesstraße 73A, 70372 Stuttgart, Germany
  • 450 m²
  • 10.2015
  • VfB Stuttgart Merchandising GmbH, Stuttgart
visual merchandising and styling retail

Where fans meet

The VfB club is as much a part of Stuttgart’s landscape as the TV tower, the Cannstatter Wasen festival ground or the Wilhelma botanical gardens and zoo. The club’s close ties to the state capital are represented by the fans who stick by the VfB through thick and thin. Now, VfB is giving them a new gathering place: a completely renovated Fan Center. The shop’s distinctive brand strategy is rounded off with integrated staging and visual merchandising. The blocher partners shops experts provided support and advice on decoration, VM and styling in the course of the new opening.

Services provided, in detail:

— development of a concept for product layout, space allocation, definition and structure
— implementation of visual merchandising, working closely with the VM team
— figure styling, working closely with the VM team

—  further achievements

retail —

Neukonzeption und Realisierung eines Fanshops des VfB Stuttgart