New conception of a flagship store on two levels incl. façade planning — No.28, Ambience Mall, New Delhi-110070, India — 1.600 m² — 2010 — Madura Garments Lifestyle Retail Co. Ltd.
A classy home for fashion
blocher partners India planed and realised all The Collective concept stores in India, such as the Ambience Mall and the Select City Walk in New Delhi, the Koregaon Park Plaza Mall in Pune or the Vittal Mallya Road in Bangalore. The premium store with its new exterior façade offers all varieties of fashion and an assortment of Indian and international brands on 1.600 square meters retail space. Blocher Blocher India successfully united this broad variety of goods with its new design concept.
Consistent with the location, the interior design conveys a classy atmosphere and an upscale feeling. Exclusive materials such as bisazza mosaics, marble columns, suspended elements like glass beads, polished high-grade steel or black steel, high-gloss surfaces and walnut wood reflect the high standards the company stands for. The flooring consists of cream coloured tiles; high-quality carpets emphasize special areas. The concept provides a pleasant sense of lightness without neglecting the traditional appearance of The Collective. The entire two-level store is structured clearly to facilitate orientation.
With the new store design for The Collective, Blocher Blocher India did not only unite all different kinds of fashion and brands but also created an impressive interplay of modern West and Indian way of life.