Redesign of a sports store — Ludwigsplatz 4 – 10, 90403 Nuremberg — 3,000 m² — 11/2017 — SportScheck GmbH, Unterhaching
For the sporting community
The »hands-on« style of the Nuremberg store is designed with modern adventurers in mind and banks on materials associated with the pro leagues in sport. Its five-floor downtown location arrays products around the themes of Bike, Sneaker & Streetwear, Women’s & Men’s Performance, Seasonal und Outdoor. Rock climbing elements are used to present footwear; walls spanned with tent material conjure an authentic sense of the great outdoors while the jutting cracks and hollows of a cliff face crop up here indoors. In fact, the space can be modified time and again with added wall segments, to emphasize different aspects of the display. The main goal is to strengthen the sporting community and to position SportScheck as the competent supplier and leading sports retailer. On each floor, an area with freely designable modular elements serves to highlight customer communications. Since 2004, blocher partners has been collaborating with SportScheck. Its accomplishments include Retail Expertise for the new sports store in Nuremberg.