Palm Heilbronn — Retail Expertise

  • Consulting and support for decoration, visual merchandising and styling for the redesigned women' s fashion department
  • Am Fleinertor 6, 74072 Heilbronn, Germany
  • 450 m²
  • 2017
  • Palm am Fleinertor GmbH

Young and modern

Palm am Fleinertor fashion house in Heilbronn is known as the top location on the square, with a long tradition in the city. And it’s no wonder, since the roots of the family business date back to 1804 in the city. As we speak, the reconstruction of the first upper floor – where the interior designers staged young and modern sales zones for the new generation of customers – is in full swing. The experts from blocher partners shops helped the fashion house prepare for the grand reopening of its women's department, in the areas of decoration, visual merchandising and styling.
blocher partners and Palm have a long-standing collaboration: the first project started in 1993.

Services provided, in detail:

— concept for product layout, space allocation, definition and structure
— implementation of visual merchandising, working closely with the VM team
— styling for a photo shoot, working closely with the VM team

A peek at the process: Floor plan and concepts for special presentations: