Concept and realisation of the JAB fair booth for Euroshop 2017 Potsdamer Straße 160, 33719 Bielefeld, Germany — 105 m² — 2017 — JAB Josef Anstoetz KG
Opulent colours, exquisite material
JAB Anstoetz stands for premium textile creations: upholstery and decorative fabrics, home textile fabrics, carpets, floor coverings and handmade upholstered furniture. For EuroShop 2017, the world's leading retail trade fair, a team of architects at blocher partners designed a booth that underlined the company's core competence in premium textile fabric production.
Large round shaped rugs in warm shades right in the middle of the stall and a number of multi-coloured poufs invite the visitor to mingle and stay. Suspended circular curtain fabrics - formed like changing rooms and therefore hinting at a retail store atmosphere - fill the space and add trade fair ambience. Open to three sides, without any restricting walls or elements, the stall nevertheless has a strong impact as one spatial unit. It is the textile materials and the combination of colours and hues that create the particular vibrant mood. Pouf Henri - designed by the product design team at blocher partners - adds a sophisticated and playful element. The poufs can be assembled in multiple formations to create individual seating islands.