Hessnatur — Retail Expertise

  • Consulting on visual merchandising and styling, for the new opening of a flagship store
  • Kaiserstrasse 3, 60311 Frankfurt am Main, Germany
  • 200 m²
  • 2013
  • Hess Natur-Textilien GmbH

It’s only natural

Terms like environmental awareness, sustainability and ecological responsibility are common parlance in society today. And pioneers like hessnatur have a lot to do with it: Since its founding in 1976, the company has paved the way for sustainable products, entering the scene long before politics and society tackled the issue. In the course of the new opening of the flagship store, experts from blocher partners shops shared their know-how in decoration and visual merchandising.

Services provided:

— development of the concept for product expansion, space allocation, definition and structure
— implementation of visual merchandising, working closely with the VM team
— styling photo shoot, working closely with the VM team

Excerpt of the process, from concept to finished styling: