Trade show stand of blocher partners and typenraum at EuroShop 2020 — Trade show Düsseldorf, 40474 Düsseldorf, Germany — 2020 — blocher partners
Experience Design – A transdisciplinary approach
Every three years, pioneers and decision makers in the global retail scene meet at EuroShop in Düsseldorf. In 2020, about 2,300 stands offered information about current trends and provided a platform for inspiration and networking. And among them was the award-winning stand of blocher partners, in the Designers Village.
Given the transformational impact of digital technology, experience concepts are more popular than ever. It was only natural for blocher partners to be at EuroShop, since the firm has been committed to Experience Design – and its focus on people – from the start.
blocher partners brings together more than 230 experts from various professions in a transdisciplinary approach to Experience Design. The resulting designs were presented under the roof of the exhibition stand – which itself was designed by a transdisciplinary team. And the firm’s approach to the challenges of the day was awarded first prize by the international jury of the Exhibitor's EuroShop Magazine Awards.
EuroShop visitors were introduced to the blocher partners transdisciplinary approach at the fair stand and in conversations, as well as in specialist presentations by blocher partners experts on such topics as future concepts for retail locations and flexible floor space solutions for the brick-and-mortar retail.