Blue Lemon Basel

  • Reconstruction and new design of a shop
  • Freie Straße 44, 4001 Basel, Switzerland
  • 60 m²
  • 09/2017
  • Blue Lemon AG, Lucerne, Switzerland

Relaxing in stylish surroundings

The new designed Blue Lemon shop in Basel convinces with high-end and comfortable underwear and loungewear for women and men. The family-owned company from Luzern produces and markets all collections on its own with a focus on high-end quality and style. blocher partner’s architects transferred these key points into the concept of the store in Basel.

A light, warm and sensual ambience with ceiling-high recesses and a paravent, an oak parquet floor with herringbone pattern, a big special lighting, as well as marble surfaces on the checkout and the middle furniture are the framework for the representation of the goods. Branding elements – like an upholstery wall with lemon-coloured threads or brass handles on the furniture or hooks for the dressing room in lemon shape manage to further strengthen the brand “Blue Lemon”.