Trade fair booth for blocher partners and typenraum at Euroshop 2017 — Messe Duesseldorf GmbH, Stockumer Kirchstraße 61, D-40474, Duesseldorf, Germany — 50 m² — 2017 — blocher partners
Inspiration and motivation on 50 m²
blocher partners and our in-house communications agency typenraum used the retail trade fair Euroshop 2017 in Duesseldorf to present our work to the wider public for the first time after our repositioning at the start of the year: realigned corporate structure, new CI, new naming and a new claim that sums up what our beloved office culture is about: connecting experiences - which at the same time, is chosen as the slogan for our fair booth.
The 50 m² stall located in exhibition hall 12, number D32, puts on display the office's essential disciplines: architecture, interior design, product design and communication. Manifested in the three spheres social culture, trade culture and semiotic culture all year round, is trade culture what interests predominantly during this leading retail trade fair.
The corner booth, open to two sides, wants to give answers to the industries pressing questions: How can retailers reach their target customers and how can they remain relevant to their existing customers? Which topics grab the customer's interest and how flexible does a store concept really have to be? The answer is displayed in our modular booth, designed as a meeting point for connecting experiences: at times communication zone, yet others information point, and then again lecture room or party zone; interlinking analog and digital in order to offer ample opportunities for interaction with the visitors. The stall's movable equipment reminds of a stage scenery which can be discretionarily adapted to whatever is predetermined by the program.