Logo Development and Corporate Design, Naming, diverse implentations — Tritio Rechtsanwaltsgesellschaft mbH — Adlerstraße 6, 88212 Ravensburg, Germany
A Message in Six Letters
The task for Blocher Blocher View: to develop the name and the appearance of a newly founded Stuttgart-based law firm for tax advice. All began with the word: Tritio. An euphonious neologism derived from "Ratio" and "Tributum", standing for integrity and expertise.
The logo shows the lettering in capitals, each of them demonstrating self-confidence, steadfastness and trustworthiness thanks to their shape and positioning within the word structure. The CI colour: a fresh apple-green to provide lightness to the contentwise weighty word. It's so much a simple word can say; proven on business cards, stationery and diverse other implementations.