Sophie 23 – Corporate Design, Website, Kommunikation

  • Naming, Logo Development, Corporate Design incl. diverse applications, Website Development and Design, Strategic Media Communication
  • Sophienstraße 23, 70178 Stuttgart, Germany
  • Württembergische Lebensversicherung AG
corporate design hybrid

Wortmarke mit Persönlichkeit

ophie 23 will be a new residential and commercial building including daycare center in the heart of der Gerberviertel in Stuttgart. typenraum has been accompanying the project since the very beginning – from the naming and the corporate design development to the web design and strategic media communication. The name itself is simple as striking. Sophie 23 is derived from the Sophienstraße and the house number 23. The reduction to the timeless girls name conveys an individual character to the building; the house as a patron saint of residents, customers and day care children.

A personal name with a reference to the neighborhood which can easily be used by the Stuttgart citizens in daily conversation. The typography of the word mark is as catchy as the name; the simple font is easy on the eyes, the increasing stroke width of the letters stands of dynamics and has a high recognition value. The CI color anthracite and sand harmonize with the material of the façade: the concrete surfaces, fair faced brickwork and wooden lamella cladding.

Masterful Web Appearance

Blocher Blocher View has developed and designed a website to market the property. The clou: the so-called one page solution. One single scrollable site helps to avoid annoying subpages and to elegantly overcome great depths of navigation.

The responsive design perfectly adapts to different screen sizes and configurations and allows an optimal presentation on tablets and smartphones. Its appearance and color scheme mirrors the architecture by Blocher Blocher Partners as well as the corporate design. In short, a textbook example of a one stop project.

—  further achievements

hybrid —

Neubau eines gemischt genutzten Wohn- und Geschäftshauses mit Kindertagesstätte, Arztpraxen, Wohnungen und Baufachmarkt