Shops Magazin 117

  • Overall graphic conception, art direction, editorial support, layout, realisation, proof-reading
  • 10.000 copies
  • 56 pages
  • Umdasch Shopfitting Group GmbH

Interviewing Libeskind and Sinn

To show the world of trade in all its colours: this is the main goal of the shops magazine. The edition 117 traces different developments, searches for trends and interviews experts. This time the world-renowned architect Daniel Libeskind and the distinguished expert in economy and finance matters Hans-Werner Sinn were available. Since 2013, typenraum has been collaborating with umdasch. Its accomplishments include Shops Magazine 150.

To show the world of trade in all its colours: this is the main goal of the shops magazine. The edition 117 traces different developments, searches for trends and interviews experts. This time the world-renowned architect Daniel Libeskind and the distinguished expert in economy and finance matters Hans-Werner Sinn were available. Since 2013, typenraum has been collaborating with umdasch, amongst others: Shops Magazine 150.
For example, the reader will know why the New Yorker Libeskind changed professions from a musician to an architect, what he does first after waking up and why his retail projects become legends. Hans-Werner Sinn talks about changes within society and explains how migration shapes trade. Furthermore, the magazine showcases the winners of the Josef Umdasch research price and their projects that handle aspects of future retail. By means of the added QR-Codes, the readers can experience these projects. A further theme are the shopping techniques of digital natives and the hereby effected intertwining of known sales channels. News from the food sector are the final addition to the trend research. Editors and graphic experts who are experienced and well-versed in Corporate Publishing conceptualized, edited, proofread, realized and produced “shops 117”. Through this interdisciplinary orientation of the office a holistic composition concerning language, visuality, mediality and haptics is given. The guiding principle of the cover: „Dear Future, thank you for all the ideas..." gives a first taste of trend-orientated themes and manages to impress as well from the outside with material finishing that imitates a stamping technique of the font.