Bödeker – Corporate Design, Orientation System

  • Corporate Design, graphic design
  • Hambrücker Landstrasse 6, 68753 Wiesenthal, Germany
  • Schuhhaus Bödeker GmbH

shoes captured in writing and imagery

typenraum created for Bödeker, a high-quality shoe store, a new corporate design to underline the brand's high potential.

A clear colour signature and a striking lineage make this logo distinctive. The trick is simplicity: "BÖ SCHUHE" - "BÖ SHOES" is written in capital letters, accompanied by a strong typography. The dots of the "Ö" that are encompassed in the letter itself are the final touch of an expressive brand statement.