Barbarossa – Marketing Book

  • Logo Redesign, Business Papers, Web Design, Graphic Concept, Marketing
  • Barbarossa City Outlet GmbH & Co. KG

Hessen´s first city outlet

Hessen's first inner-city outlet centre is opening in Gelnhausen near Frankfurt. Blocher Blocher Partners and Blocher Blocher View developed a comprehensive concept for the new centre, in which architecture (including the exterior façade), interior decoration, corporate design, graphics and communication support go hand in hand.

They emphasize the special status of the city outlet and, in particular, do not lose sight of its namesake: Gelnhausen's legendary city founder, the Holy Roman Emperor Frederick I, better known as Barbarossa.

From a single source

After the architects at Blocher Blocher Partners modernized the entire existing building, the PR professionals at Blocher Blocher View took over the project launch. The latter included the marketing of a showroom, which since then has served as a contact point for potential tenants, clients and interested parties. In the showroom, Blocher Blocher Partners interior decorators have anticipated the aesthetics of the completed centre.

The Barbarossa City Outlet: a single-source project where the interdisciplinary approach of the corporate group takes effect in an especially efficient way.