Barbarossa – Corporate Design

  • Logo Redesign, Business Papers, Web Design, Graphic Concept, Marketing
  • Barbarossa City Outlet GmbH & Co. KG

Crowned corporate design

The communication designers at Blocher Blocher View took up the basic building blocks of the existing corporate design and developed them further. This included the redesign and standardization of the colour concept. Since the link between yesterday and today plays a significant role in Barbarossa's city, the graphics experts combined an historical-looking Gothic script with a strictly symmetrical, modern design vocabulary.

This can be seen to greatest effect in the marketing book, whose design was specially developed to reflect the city's character. Last but not least, the historical-looking symbol of the emperor's throne has its place in the corporate design.

From a single source

After the architects at Blocher Blocher Partners modernized the entire existing building, the PR professionals at Blocher Blocher View took over the project launch. The latter included the marketing of a showroom, which since then has served as a contact point for potential tenants, clients and interested parties. In the showroom, Blocher Blocher Partners interior decorators have anticipated the aesthetics of the completed centre.

The Barbarossa City Outlet: a single-source project where the interdisciplinary approach of the corporate group takes effect in an especially efficient way.