approach—

 

Our process doesn’t start at zero. We start at minus one: -01. It helps us remember two things:
a) Just because the assignment is set doesn’t mean we know where to begin. And the way we start our process determines everything that follows.
b) Experience and knowledge are not always an advantage. Unusual possibilities require us to question our assumptions. How else may we surpass what we already know?

-01

receptive & open minded: we try to bypass bias and expectations. »Simply« observe, listen and find questions: learning to see.

synthesis

act & observe: we create chaos to increase the possibilities. We therefore create and connect new contexts: learning to understand.

00

begin: the turning point, depending on time and budget. We connect our increased possibilities, understanding and openness: compose.

analysis

decide: we reduce the connected sense-patterns to feasible scenarios and activate them through meaning: determine motive and purpose.

01

implement: we translate questions, purpose and motive into a canon of form, material and technology: realize and/or supervise.

01+

reflect: following the realization we observe the possible discrepancy between theory and practice: what can we learn?

During the phases »-01« and »synthesis« we are trying to find questions. Because the questions we ask determine our entire process and therefore our results.

During the phases »analysis« and »01« we seek to find answers. Different solutions for the same problems: considering both digital and analog perspectives, off- and online.